There is a lot of lying in marketing and SEO – marketers, they can’t help themselves.
A lot of the biggest names that we all know and don’t love are flat out con artists.
It doesn’t have to be this way and with me it never will be.
I believe in delivering value. I believe in the Sears Craftsman guarantee. I believe that you do everything possible to fulfill your end of the bargain to a client. I am a consumer advocate.
When it comes to anything in life, I don’t want money unless it’s earned money.
To me, it doesn’t count if I ripoff someone; how could I ever want ill-begotten money?
For example, Jerry Jones (owner of the Dallas Cowboys) takes free money from the city of Arlington, the people of Arlington so that he can make money off Jerry World (ATT Stadium).
In the process, the city is depleted and the citizenry loses. Millions of dollars that could have gone to beautification, education, civic jobs, roads, parks, etc. instead get rerouted to Jerry’s piggy bank.
How can he live like that? How can he count his income as money earned?
All this is to say ethical threads run through every fiber of RIVE Marketing.
For example, when it comes to SEO, I alert every client beforehand that I can’t control Google but we do have processes in place to give us the best chance possible to rank your site.
There are no long term contracts and everything works month-to-month so you can always get a refund on your previous payment if you decide you no longer want to go forward with search engine optimization.
Ethical Web Design
Our web design is also 100% satisfaction guaranteed and the guarantee is inherent in the process.
We’ll take down your input, ideas, and websites you like and then create a first draft to present.
After you review the draft, you’ll let us know what edits you’d like to make and we’ll continue until you’re completely satisfied with your new website.
It’s Different Here
When you hire a marketing agency, your guard is way up and understandably so. The good news is with RIVE you will be taken care of and you can rest easy knowing we work hard to make sure you receive a great value.
Whether you pay $1,500 – $150,000 a month for SEO, you might wonder why search engine optimization costs what it does.
Here are The Big 3 reasons:
1. Link building
Most authoritative links (the ones that actually break the Google ice and move your website up in the rankings) are not free. In fact, quite the opposite: they cost a lot of money. Even the good links that are “free” incur cost in the process of outreach: hunting them down and trying over and over until someone agrees.
Whenever a link is placed on a website for purely ranking purposes (this is not referring to links on platforms such as Facebook, Twitter, Tumblr, etc.), it comes at a price of another link because only so many should be placed on a blog-style site. This means that backlinks are essentially rented whether or not, as an agency, you’re paying another site to place them or you’ve got your own network of sites.
2. Skill level
Try finding someone on the streets that knows how to rank in Google – they’re not there. It’s rare to find someone who’s competent and knowledgeable so anyone who can do the work is going to command a premium on the market. This means even SEOs who need help with workload have to pay a price to hire help for their agency.
3. On-Page Optimization
While link building is the sexy component of SEO that most people dwell on, optimizing your site between thetags is just as important and it takes a lot of time and, again, skilled energy. High quality content creation is something that really helps move your site in the SERPs (search engine results pages) but takes a significant time investment from someone who is talented enough to write for real people while finessing the angles so search spiders gobble up what they see.
The more complex (and difficult) the campaign is, the more The Big 3 above are going to cost and the higher your bill will be.
For every page and keyword you’re trying to rank for, it adds to the workload and digital resources involved and thus adds to the price.
Beware of companies that don’t charge enough because it usually means they’re skimping somewhere in the process and you’ll end up paying for it with poor quality links, suboptimized on-page, and/or weak content.
SEO is an investment into your business that can yield a substantial ROI both in the short and long term. To decide whether it’s worth it to hire an agency, get a quote from 3-5 different online marketing agencies, average the estimates, and then pit that average against how much money you expect to make from increased sales.
Never try to be perfect.
It’s one of the top 3 lessons I’ve ever learned in my life.
Because perfection absolutely decimates results.
For example, two days ago, I was researching the best noise cancelling headphones. The best two options on the market were Bose and Sony but both had their pros and cons.
Neither manufacturer had created the perfect headphones but both were great products, garnering hundreds of millions of dollars in sales.
Now imagine if Sony or Bose had sat their trying to iron out every last wrinkle – they’d be getting crushed while their competitor was taking in 100% of the premium market sales.
Eventually would they come out with the best product?
Maybe, but by then they’d have lost out on everything and would be left to pick up the scraps. And even then, who’s to say their rival wouldn’t have come out with a new and improved version of their own.
When it comes to your marketing campaign, this illustration should ring like a church bell on Sunday: Don’t try to be perfect!
Instead, do the best you can as fast as you can; be great but don’t worry about being perfect.
When you’ve built up a nice infrastructure and revenue base, then it’s time to start scrutinizing the finer details.
Until then, just get started with a strong effort.
The only time to deviate from this plan is on things that are really hard to change later on: company name, domain name, site structure (editing URL categories is a massive undertaking), etc.
But otherwise, just go for it.
How many times have we seen the biggest of companies evolve as they grew?
Seemingly every time.
Look at Google: Their logo has morphed, their algorithm is much improved, they’ve tried and failed with Google+, they’ve shut down Google RSS reader – and still they’ve succeeded because their core business process has remained great.
You can always change later. For now, put as many points on the board as you can and you’ll be ahead of the pack.